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True North is a must read for anyone looking to live their passion. Through captivating storytelling of personal experiences in some of the world’s largest and most successful enterprises, Darren Pleasance shows us how to find our drum beat and live what we love wherever we are. Truly inspiring!

– Andy Cunningham, author, CEO of Cunningham Collective, Baby Boomer parent

True North: A Handbook for Inspired Living
By Darren Pleasance

Some people seem to have it all: an impressive job, a beautiful home, and plenty of money. We see these people on TV, on social media, and in our communities. It’s hard not to look at them and want what they have: the good life.

Society puts us all under immense pressure to aspire to certain hallmarks of success. From a young age, these viewpoints become so ingrained in our worldview that they turn into an undercurrent, pushing us in the direction that other people think we should travel. Unfortunately, we often end up in a place that is less fulfilling than we anticipated. The outcomes we thought would bring us happiness end up falling short, and we discover that we were pursuing the wrong things for our own personal fulfillment.

In True North: A Handbook for Inspired Living, author Darren Pleasance shows how being successful and being fulfilled are not the same thing. As a private-jet pilot to the rich and famous, and years later as an executive at some of the world’s leading tech and consulting firms, Darren’s unusual career path has afforded him access to rare environments where he got to know a wide range of aspirational people. From movie stars to entrepreneurs and Fortune 100 leaders who are worth millions, Darren spent many years with individuals who “made it.”

He expected all these people to be inspired and fulfilled, but many were not. They were stressed and unhappy, they had no hobbies, their relationships were suffering, and they were certainly not experiencing the joy of having arrived at a place of wealth, status, and power. They had chased a vision of success that did not align with what mattered most to them, and their happiness suffered because of it.

In his book, Darren walks you through how simple considerations can lead to more fulfilling outcomes. True North will help you break free from society’s narratives about what success looks like so that you can identify what truly lights you up as a unique individual. You’ll learn strategies for enacting positive change in your daily life, setting the right goals, and overcoming the fear of the unknown so you can pivot to compelling new experiences.

Whether you’re considering a major change in your life’s direction, trying to inspire and guide your children, or simply wondering whether you could be more fulfilled, this book is for you. It’s never too late to course correct and follow a new path that will make you happier. This is your life, and you are the only person who knows how you can make the most of it.

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What People are Saying

True North provides direction, but most importantly, it awakens the innate guide within, lighting up the hearts and minds of those who read it, inspiring a genuine and purpose driven life.”

Jessie Pavelka, NBC’s The Biggest Loser, TEDx Speaker, Author

“As a person who has always broken my own trails and experienced the immense lack of role models living truly inspiring lives, I’ve been missing True North in my backpack. The book serves as a compass for anyone trying to find their path to a life filled with passion and alignment with one’s own authentic definition of success. True North is an essential read for anyone looking to lead a life of significance and serves as a map, mentor, and muse all in one.”

Jessica Nordlander, COO, Thought Exchange,; Canada’s Top 40 under 40,; Sweden’s Most Innovative Leader

“Darren has turned his hard-earned wisdom and insights into a clear and actionable guide. So much of the book resonated with me and reflected my own observations and experiences. True North is a fast and easy read for anyone who is on a journey to live an inspired and purposeful life.”

Selin Song, President, Google Customer Solutions

“Darren has skillfully described techniques you can use to live your life with purpose—an almost sacred obligation we have from receiving this astounding gift of life in our amazing universe. I can personally attest that Darren’s methods work. You may never have an opportunity to sit on a launch pad, strapped to a rocket with four-and-a-half million pounds of explosive propellant under your seat. But if you did, you would feel the same sense of calm I did as the countdown clock progressed toward zero. You would be present, experiencing every moment, not worrying about the outcome or result, but processing everything that is happening. Be here, now! Read Darren’s book and learn how to live your life with purpose—and have fun on your journey.”

Jim Wetherbee, captain, U.S. Navy (ret.); former astronaut, NASA; author of Controlling Risk in a Dangerous World

Get In Touch

Thank you for your interest in True North, and congratulations on taking a step closer towards living a more fulfilling life.

Darren is looking forward to connecting with you! Due to his frequent travel schedule, please allow for 48 hours a reply to new inquiries.

Darren Pleasance

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